After expanding to the south, Borden Dairy purchased the local dairy company, which had been around for several years. The community struggled to accept Borden Dairy as the new milk in town. In effort to help smooth the transition, they became an official sponsor of the three major college football teams in Alabama; where the locals are know for their passion for the sport. We were able to engineer, design, and print posters and danglers, which were hung throughout the area in convenient stores and grocery stores. The community engaged.